Have you ever purchased something from pure emotion? At one time or another, everyone has walked into a grocery store and picked up something that wasn't on their list just because at that particular moment is was something that they just had to have. I have listed 5 emotional motivators that usually get people to buy.
1. Getting something for free: People love to get something for free or at a bargain. By giving away a free report, E-book or sample of your products, this is a great motivator to entice someone to opt-in to your site. This is also why EBay is so popular because you can find great bargains on things that you want or need because of their prices.
2. Connecting with others: People enjoy coming to seminars because they will be able to network and connect with link-minded individuals. People enjoy connecting with others so if you build a relationship with your prospect, that will build trust and therefore they will purchase your product from you. You've made a genuine connection.
3. Fear: The fear of loosing something is a powerful motivator. There is the fear that you need to take action right now such as this offer is only available within the next 24 hours, the sale ends at midnight or there are only 30 copies available. Motivation comes from an emotional place. People start seriously contemplating what this might cost them if they don't act now.
4. Effortless ways to make easy money: People are always enticed when they think that there are effortless ways to make really easy money. Slot machines are a perfect example. You see ads all the time that say by attending, buying or joining now we will help you make money effortlessly.
5. Making your dreams come true: People will purchase when motivated by something that they truly want or have been dreaming about. Some people want a new car, some want financial security, some want to take more vacations, some want to spend more time with their family, some people just want a date. Whatever the case may be, people truly want to make their dreams come true.
These are just a few of the emotional motivators that get people to buy. We've all been there at one time or the other. We've bought something that we really didn't need nor could we afford, but at that time we sure did want it. Just remember that you need to stay true to yourself and never mislead anyone.
Adrienne Smith is an internet marketing consultant and work at home business owner. She enjoys helping others succeed in all areas of their life. To read more about her, please visit her website at adriennesmith.net
Article Source: http://EzineArticles.com/?expert=Adrienne_Smith
Monday, July 28, 2008
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