Squidoo to Brand Your Business

If you're wielding the power of social networking sites like Squidoo to brand your business, then you'll want to learn the best way to maximize your efforts. It's not enough the set up a niche account on Squidoo and expect people to click through and want to find out more about you - you have to take it upon yourself to brand your business yourself!

The first thing you want to do is set up your complete profile if you want Squidoo to help brand your business. The profile pages have become more interactive and now appear to be a lens of their own rather than an "About Me" page.

Log into Squidoo and click the Profile tab at the top of your dashboard. You can change your personal info, such as your name, screen name (best to make it niche-specific), your photo (remember - this is a personal networking site), or your bio, which is akin to a resource box that's shown on all of your lenses (where you can add a hyperlink).

The More About Me section can also be altered, and this is where you want to think strategically in allowing Squidoo to help you with branding your business. Here's how to use this section to help increase branding potential:

Featured Lenses

Choose five lenses which showcase your business brand the best. You can create a lensography, which tells a little about each lens that you've ever created, or choose lenses that have a specific purpose in helping to position you as an expert in your niche.

External Links

You can also use Squidoo to link to other domains! This is the perfect opportunity to brand your business and here's what you can add to Squidoo:

Your blog
Your Twitter page
Your FaceBook page
Your eBay store
Your Etsy store
Your Lulu store
Your CafePress store
Your favorite blog ever
One more site the visitor should see
Another of your blogs
Your MySpace page
Your Zazzle store
And one more domain of your choosing

Share My Favorites

This option lets others see all of your favorites if you have it turned On. If you've favorited your own lenses, then all of your own lenses will be showcased.

You can skip everything else as far as using Squidoo to brand your business, except the very bottom of the page where it says, "Social Application Settings." Here, you can enter your Twitter account information if you're trying to brand your business by having your target audience follow you on this mini blogging social network.

Your Squidoo profile page will now be housed at a URL such as:

http://www.squidoo.com/lensmasters/nickname

(Replace nickname with your own Squidoo user ID).

It's important to note that your profile page earns its own PageRank, so any links that you have pointing to your domains from that page can potentially help boost your other sites (and lenses) in the SERPs (Search Engine Results Pages).

If you want Squidoo to help you with your branding opportunities, make sure that you also do your part in using Squidoo to showcase the most valuable content and information that you can to your niche.

Right now, you can use Squidoo to brand your business by investing in a professional lens that is built from scratch with 100% original content via http://www.BuildMyLens.com - which includes a single or VIP four pack of Squidoo lenses to showcase your brand and product to your target audience.

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